Online Workshop: The Business, Ethics and Marketing of Yoga

Course Description

How do you find opportunities to teach Yoga and make an income doing what you love? Sherry Zak Morris, E-RYT, 10-year Yoga Studio owner, Director of the Yoga Vista Academy and Yoga Video Producer shares her business and marketing strategies to a roomful of recent 200-Hr YTT Graduates. Find out why “Yoga” and “Business” is not an oxymoron.

Sherry is on the Teaching Staff of the Soul of Yoga Institute’s Teacher Training Programs where she presents on the “Business, Ethics and Marketing of Yoga” to new Teacher grads.  This 2-hour workshop is jammed packed with lots of ideas to bring Yoga out into the world in creative ways.

In this workshop, you will get a “behind the scenes” perspective of what it takes to make a living out of Yoga.  From teaching live classes in studios and gyms, to taking Yoga online and generating passive income streams, to Corporate Yoga and private sessions, and more.  Grab a pen and paper and get ready to jot down some great ideas that will help you jumpstart and/or kickstart your Yoga Teaching Business.  Sherry address 3 main topics: Ethics, Business and Marketing… plus lots more.  Along with the video lecture, there is a downloadable PDF handout that covers the details presented.

After this workshop you’ll understand:

  • What is the difference between active and passive Yoga Teaching income
  • What are the benefits of being a contractor vs. an employee as a Yoga Teacher
  • Why an Elevator Pitch is important for marketing your business
  • How the yamas and niyamas directly relate to how you run your Yoga business
  • How to use creativity in marketing and branding to highlight your specialty niche
  • And lots more!

Course Outline

Module 1 Video Lectures
Unit 1 Part 1 - Introduction to the Business, Ethics and Marketing of Yoga with Sherry
Unit 2 Part 2 - The Ethics of Yoga with Sherry
Unit 3 Part 3 - The Business of Yoga with Sherry
Unit 4 Part 4 - The Marketing Yoga with Sherry
Module 2 Quiz
Unit 1 Quiz: The Business and Marketing of Yoga
Module 3 Teaching Ideas for the Evolving Online Era
Unit 1 Residual and Active Income Ideas for Yoga Teachers
Module 4 Yoga Alliance CEU Info
Unit 1 Register your CEUs with Yoga Alliance - Biz of Yoga

More Information

Sneak Preview

Has your Yoga business changed over the last several years? If so, then welcome to the new world of Yoga teaching. In this 2-hour presentation I speak to a group of brand new 200-hr YTT grads and give them words of advice, wisdom, caution and JOY as they venture out into the world to share their knowledge and love for Yoga.

BONUS! Materials

View a collection of videos that will give you some ideas and suggestions on how to grow your Yoga Business from other Yoga Teachers. Included are two Yoga Alliance Presentations that Sherry presented on the Business of Yoga and the Growth Potential of the Gentle, Senior and Chair Yoga Market.

Sherry has served on two Yoga Alliance Committees representing Yoga Studios (ORNS – one room yoga studios) in Washington DC as well as was a member of the Yoga Alliance Education Planning Committee.


Barbara Ruvarac

Barbara Ruvarac

Naperville, Illinois | United States

Thanks to your business training, I just landed a private senior (she’s 86) 30 min yoga session every Tuesday and Thursday!

Chair Yoga CertifiedGentle Yoga Certified

C.C., Encinitas, California, USA

New Teacher Graduate

Ever since you left us with your business presentation from our yoga training; it’s all I could think about! I’m amazed at how successful you are and how you manage so many occupations at once.

Workshop Attendee

Yoga Teacher

Thank you hugely for sharing your professional insights and business savvy. As a yoga teacher working with fellow seniors, I find your gentle, healing style of teaching, coupled with your va-voom personal style, both inspiring and joyful.

Smita Vyas

Smita Vyas

Santiago | Chile

Based on what I have seen in your YouTube videos, throughout the Corporate Yoga program and most certainly during your live Chair Yoga class — I definitely see what you’re doing, and can feel that you genuinely pour your heart and soul into the connections you have with others. Since changing career paths, I want to invest my collective skills and experience in something meaningful for people and spreading that goodness all around.

Corporate Yoga Certified

Maryann O., West End, North Carolina, USA

Currently Enrolled

I am working with a Neuropsychologist on a 10 month program for Stroke Recovery Survivors, offering yoga at the end of each of her rehab sessions. I was “bold” as you said and approached her and the next thing I knew I was involved with hospital recovery groups, her program, and teaching stroke survivors at a healing house designed to support family and caregivers. It has been one of the biggest blessings in my life.

Dustin Huff

Dustin Huff

Pueblo, Colorado | United States

I am absolutely enjoying every moment of learning, and I am very impressed with your team’s skill-set in these videos, and how much information there is to try and soak up. I have added quite a bit to my personal practice as well as sprinkling a bunch in my chair yoga. I am not sure if you have heard this one yet, but the one module that brought some tears to my eyes, was the business and marketing of yoga video that you teach. Thank you for all that you do. We are all so very lucky that you took the baton.

Chair Yoga Certified


Senior Yoga Teacher

Thank you hugely for sharing your professional insights and business savvy. As a yoga teacher working with fellow seniors, I find your gentle, healing style of teaching, coupled with your va-voom personal style, both inspiring and joyful.

Marcela Kohn

Marcela Kohn

Punta Pacifica | Panama

Your video: the business and marketing of Yoga was very clarifying, I realized all the mistakes I made when doing it, so great learning, I have to put it into action. How to use sponsorships to grow……. a video of Shelly Anderson. It was incredible, I thought about everything I did not do, it was because I did not look for sponsors I did not know how, now I do. For me all this videos were so clarifying, I always review them because there is always something that escapes me because of the language, and I must see them more than once.

Chair Yoga Dance - CertifiedChair Yoga Trained

Jennifer Lake, Portsmouth, New Hampshire, USA

Video Yoga Teacher

Sherry’s enthusiasm, positive energy, combined with her industry experience and knowledge led me to create a higher standard product as a result of the direct advice I received from her. I felt like someone finally GOT ME on all levels!

Barbara Ruvarac

Barbara Ruvarac

Naperville, Illinois | United States

I now have bi-weekly 30 min yoga session with an 87 year old sweetheart, named Lily, in her home. Thanks to Sherry’s business marketing tools which HAVE BEEN EXTREMELY helpful! Your comment about “not selling yourself short” is SO true!! I wasn’t sure what to provide for a rate when asked and used your reference guide. However, I was nervous I was asking too much! And guess what – It was accepted!

Chair Yoga CertifiedGentle Yoga Certified