Document: Yoga Alliance Presentation: Yoga for Seniors: An Untapped Market

Document

This presentation is from the 2013 Yoga Alliance Business of Yoga Conference where Sherry presented on the Senior Yoga market. The potential for reaching boomers and seniors with the healing gift of Yoga is a growing opportunity for Yoga Teachers. In this presentation, Sherry discusses how, when, where and why teaching Yoga to Seniors can be a worthwhile endeavor.

The Document download includes the PDF Handout for this presentation. You can view the Video presentation on the Yoga Alliance website.

Sneak Preview

As the baby boomer generation ages and the number of those 50 years and older grows, the yoga market must continue to expand its offerings to serve the needs of a maturing population. At the 2013 Business of Yoga Conference, Sherry Zak Morris, E-RYT 200, owner of Yoga Vista Studio and CEO of YogaJP, shared some key strategies on how to tap into this fast-growing market by optimizing your gentle yoga, senior yoga and chair yoga class offerings. “This is a huge market, and only getting bigger,” she says.

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Testimonials

Barbara Ruvarac

Naperville, Illinois | United States

I now have bi-weekly 30 min yoga session with an 87 year old sweetheart, named Lily, in her home. Thanks to Sherry’s business marketing tools which HAVE BEEN EXTREMELY helpful! Your comment about “not selling yourself short” is SO true!! I wasn’t sure what to provide for a rate when asked and used your reference guide. However, I was nervous I was asking too much! And guess what – It was accepted!


Chair Yoga CertifiedGentle Yoga Certified

Jennifer Lake, Portsmouth, New Hampshire, USA

Video Yoga Teacher

Sherry’s enthusiasm, positive energy, combined with her industry experience and knowledge led me to create a higher standard product as a result of the direct advice I received from her. I felt like someone finally GOT ME on all levels!


Smita Vyas

Santiago | Chile

Based on what I have seen in your YouTube videos, throughout the Corporate Yoga program and most certainly during your live Chair Yoga class — I definitely see what you’re doing, and can feel that you genuinely pour your heart and soul into the connections you have with others. Since changing career paths, I want to invest my collective skills and experience in something meaningful for people and spreading that goodness all around.


Corporate Yoga Certified

Workshop Attendee

Yoga Teacher

Thank you hugely for sharing your professional insights and business savvy. As a yoga teacher working with fellow seniors, I find your gentle, healing style of teaching, coupled with your va-voom personal style, both inspiring and joyful.


Barbara Ruvarac

Naperville, Illinois | United States

Thanks to your business training, I just landed a private senior (she’s 86) 30 min yoga session every Tuesday and Thursday!


Chair Yoga CertifiedGentle Yoga Certified

Dustin Huff

Pueblo, Colorado | United States

I am absolutely enjoying every moment of learning, and I am very impressed with your team’s skill-set in these videos, and how much information there is to try and soak up. I have added quite a bit to my personal practice as well as sprinkling a bunch in my chair yoga. I am not sure if you have heard this one yet, but the one module that brought some tears to my eyes, was the business and marketing of yoga video that you teach. Thank you for all that you do. We are all so very lucky that you took the baton.


Chair Yoga Certified

C.C., Encinitas, California, USA

New Teacher Graduate

Ever since you left us with your business presentation from our yoga training; it’s all I could think about! I’m amazed at how successful you are and how you manage so many occupations at once.


Marcela Kohn

Punta Pacifica | Panama

Your video: the business and marketing of Yoga was very clarifying, I realized all the mistakes I made when doing it, so great learning, I have to put it into action. How to use sponsorships to grow……. a video of Shelly Anderson. It was incredible, I thought about everything I did not do, it was because I did not look for sponsors I did not know how, now I do. For me all this videos were so clarifying, I always review them because there is always something that escapes me because of the language, and I must see them more than once.


Chair Yoga Dance - CertifiedChair Yoga Trained

Linda

Senior Yoga Teacher

Thank you hugely for sharing your professional insights and business savvy. As a yoga teacher working with fellow seniors, I find your gentle, healing style of teaching, coupled with your va-voom personal style, both inspiring and joyful.